W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division has launched a new GORE-TEX Brand campaign for the Autumn/Winter 2023 season. The campaign, the first with new global creative agency TCO London, highlights the brand’s continued commitment to innovation and responsible performance by showcasing the durability of new GORE-TEX products with ePE membrane.

TCO developed the campaign to champion the human story behind the brand by highlighting nine creal people and their stories that celebrate the GORE-TEX Brand promise of ‘Going Further, Together’. Spearheaded by a 45-second film directed by Arthur Couvat and produced by TCO, the campaign captures the brand’s essence through inspiring, documentary-style visuals that range from bustling London streets to wild Icelandic landscapes. Photography was captured by Pim Rinkes.

The campaign is shared through the perspective of nine people who have a personal connection to the outdoors. The cast were selected by TCO through its editorial networks, with a focus on capturing the diversity of both the activities and the communities.

“This campaign showcases our story of expanding the boundaries of performance, comfort and sustainability while demonstrating the versatile nature of our products,”

said Marc Bock, Global Content Leader for the GORE-TEX Brand.

“We’ve highlighted people who use and enjoy GORE-TEX products in recognition of the ever-growing and changing communities who rely on us in the outdoors.”

‍

Simon Baker, TCO London's Managing Director, said:

“As an owner-managed and fully independent agency with roots in sport, we are proud to partner with a brand who shares our ambition to elevate the role of the outdoors in culture and to build on the GORE-TEX Brand’s position as a leader in sustainable performance. In our first campaign we have applied our publisher-agency model to appeal to both core fans, and a new generation of consumers, who are discovering the outdoors for the first time.”

Kerry Summers, Global Marketing Leader for Gore Consumer Fabrics, added:

“Our GORE-TEX brand and products are widely loved and admired, and we are confident that through this campaign and those to come, with TCO’s roots in culture, its global network and its strengths in sustainability and DEI, we’ll build more of these connections. It’s fitting that this first work delivers our brand promise of ‘Going Further, Together,’ because we share the perspective that the outdoors should be comfortably enjoyed by everyone, everywhere, today and in the future.”

‍

Credits:

W. L. Gore & Associates:
Marc Bock - Global Content Leader, Consumer Fabrics
Kathrin Brinkmann - Retail Marketing, Consumer Fabrics
Fabian Gruenwald – EU/NA Digital Marketing Team Coordinator & Social Media Specialist
Kristin Schields - Digital Marketing Specialist, Consumer Fabrics
Kerry Summers, Global Marketing Leader, Consumer Fabrics

TCO London

Sarah O’Kane - Executive Creative Director
Phil Young - Executive Creative Director
Kaz Salemink - Creative Director
Jake Kedge - Creative Director/Copy Director
Arthur Couvat - Director
Pim Rinkes - Photographer
Dave Barry - Exec Producer
Josh Hillman - Producer
Izzie Dowden - Production Manager
Hendrik Faller - Editor / Head of Film
Chloe Ribas - Strategy Director
Chloe Dyson - Insight Director
Natalie Davies - Business Director
Simon Baker - Managing Director
Mattia Stompo - Production Assistant
Martha Walker - Production Assistant
Designer - Kay Ogundimu

Cast:

Sophia Luna - https://www.instagram.com/sofialunaxyz/
Amber Mckenzie - https://www.instagram.com/ambrmcknzie/
Sam Tang - https://www.instagram.com/gn_ts/
Miles Felix - https://www.instagram.com/milesfelix/
Sóley Ólafsdóttir - https://www.instagram.com/soleyolafsdottir/
Katie Iksigur - https://www.instagram.com/kati_eik/
Alexander Stepka - https://www.instagram.com/alexstepka/
Rehna Yaseen - https://www.instagram.com/outdoors_with_rehna/
Barthel Steigmer - https://www.instagram.com/pb_runs/
‍

About Gore

W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world’s highest peaks to the inner workings of the human body. With more than 12.000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $4.5 billion.

For more information, visit gore.com and gore-tex.com

GORE, GORE-TEX, GUARANTEED TO KEEP YOU DRY and designs are trademarks of W. L. Gore & Associates.
‍

About TCO London

Established in 2006, TCO London is a champion of independent culture. TCO operates a full-service creative agency and the publisher of global culture, food and entertainment media brands Huck, Sandwich and Little White Lies. TCO operates a global network of creative collaborators to help the world’s leading brands and organisations connect with culture through unique insight and access, remarkable stories, premium content and partnerships.

tcolondon.com