Outernet London, the new immersive media and culture district, and Huck, the global culture bible championing independent culture, are pleased to announce a bold new partnership.

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We will see Huck’s content displayed on Outernet’s 23,000 square feet, four-story, 360 degree digital canvas in central London. This dynamic content partnership will see 400,000 visitors per day experiencing Huck’s independent journalism as never before.

Our first installation launched this week featuring Huck’s award-winning film ‘Before the Storm’, which tells the story of the pioneering young Londoners behind BikeStormz, who have turned mass ride-outs and wheelies into a powerful anti-knife crime youth movement. We were joined by riders and the founders from Bikestormz, Mac Ferrari and Jake O’Neill (AKA Jake100), at the space to launch the partnership and celebrate the journey so far.

Philip O’Ferrall, CEO and President Outernet Global said:

“This partnership is exactly what Outernet has been set up to do. Working with Huck we can showcase incredible stories that celebrate community and change from around the world right here in the heart of London. There really is nothing like Outernet and working with like-minded people such as the team at Huck means we’ll deliver something very special indeed.”

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Alex King, Senior Editor at Huck said:

“Huck was born 17 years ago to celebrate the people and movements who are pushing for change on the fringes of culture and society. So it’s a fantastic opportunity for us to partner with Outernet to share stories of artists, activists and creative mavericks from around the world who are challenging the status quo with thousands of Londoners each day.”

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Before the Storm is an original Huck film directed by Jake Churchill and Prokopi Constantinou.

Photography: Theo McInnes

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