The partnership connects great design of the past with artistic trends of today, focusing on the 1960s, in which the craft of movie poster art was taken to bold new heights.

The partnership, part of the 99 Days of Design campaign, is a celebration of the power of design that sees Little White Lies commissioning six leading illustrators from the LWLies and 99designs communities to create striking alternate posters of iconic films from the decade.

The striking collection of posters will be on display at a gallery exhibition later this summer with limited edition prints of all six posters available for purchase. First up is Los Angeles-based artist Bijou Karman whose work often incorporates ’60s iconography, from floral patterns to bold psychedelic shapes. She chose Věra Chytilová’s subversive feminist classic Daisies from 1966.

The partnership also features three video essays exploring the evolution of movie title design in the 1960s.

The 1960s was a decade of unprecedented change – particularly in the world of film, where innovative movements such as the French New Wave and New Hollywood invented a whole new cinematic language. It was a fruitful period for film design, too, with the likes of Saul Bass reinventing the art of movie titles and posters.
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