Reebok
Collectivity
Reebok wanted to celebrate young changemakers whose actions have the potential to spark and inspire people to replicate their efforts in other communities. They want to use the brand as a platform to support groups by providing access to expertise and equipment, to supercharge their growth – making a long-term mark on their community in the process.
TCO created Collectivity, a hybrid brand campaign and Huck partnership that followed the 2Step Collective running club as they attempt to ‘remix’ running in their hometown of Liverpool and make it truly inclusive. Through the partnership we connect the club with like-minded contemporaries and Reebok talent from the worlds of fitness, nutrition, and mental health, using coaching and mentoring sessions to create a social series of advice for like minded communities.
TCO created Collectivity, a hybrid brand campaign and Huck partnership that followed the 2Step Collective running club as they attempt to ‘remix’ running in their hometown of Liverpool and make it truly inclusive. Through the partnership we connect the club with like-minded contemporaries and Reebok talent from the worlds of fitness, nutrition, and mental health, using coaching and mentoring sessions to create a social series of advice for like minded communities.
Articles ran on Huck following 2Step’s work with personal trainer Tyrone Brennand, revolutionary nutritionist Laura Tilt, and writer and therapist Zoë Aston.
Read the articles on Huck here.
Articles ran on Huck following 2Step’s work with personal trainer Tyrone Brennand, revolutionary nutritionist Laura Tilt, and writer and therapist Zoë Aston.
Read the articles on Huck here.
The partnership culminated in a hero film celebrating 2Steppers progress and looking to the future as they continue their mission.
The partnership culminated in a hero film celebrating 2Steppers progress and looking to the future as they continue their mission.
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