Reebok
Nano Adventure
The ‘Nano Adventures’ campaign, produced by Huck and TCO London, shares the stories of runner, cyclist and fashion buyer Lewis Bloyce, and yoga teacher Rachel Walsh – two young people who found solace in nature during the height of lockdown. Each character’s story explores the joy that comes with seeking out adventures in local natural spaces, an ethos that serves as a key part of the Nano X1 Adventure’s identity.
The campaign was activated across Reebok’s global channels, as well as through a Huck editorial media partnership in the UK. Alongside a three-minute film produced by TCO London, the campaign is supported by six ‘nanofilms’ - unique, self-contained stories, that total at 15 seconds each, designed to play on the notion of short attention spans in the digital age.
Due to the success of the campaign the Huck partnerships went onto the the global campaign assets.
The campaign was activated across Reebok’s global channels, as well as through a Huck editorial media partnership in the UK. Alongside a three-minute film produced by TCO London, the campaign is supported by six ‘nanofilms’ - unique, self-contained stories, that total at 15 seconds each, designed to play on the notion of short attention spans in the digital age.
Due to the success of the campaign the Huck partnerships went onto the the global campaign assets.
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