Reebok

Love & Equality

Love & Equality
Branded Content
Brand Campaign
Social
Film
Talent
Brand

Reebok needed a credible partner who is embedded within the global creative community to tell the story of what Love and Equality can mean to different people, from different cultures on a global scale.

TCO used its global creative and editorial network to find two incredible young photographers who are using their craft to capture everyday scenes that channeled a message of Love and Equality.

The Results
85
"
with cut-downs (30, 15 & 6sec)
11
lifestyle stills
10
+
social assets
100
%
original design
100
%
seeding plan
2
influencer shoots in India and South Africa

Working with South African photographer Karabo Mooki and Indian photographer Prathna Singh we explored how they find inspiration in the everyday scenes they capture on their home turf.

Working with South African photographer Karabo Mooki and Indian photographer Prathna Singh we explored how they find inspiration in the everyday scenes they capture on their home turf.

In ‘Love and Equality Captured’ we were able to showcase the many ways in which photographers can find and capture those intimate moments that spread a powerful message of hope.

In ‘Love and Equality Captured’ we were able to showcase the many ways in which photographers can find and capture those intimate moments that spread a powerful message of hope.

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