GORE-TEX’s AW24 campaign highlights the brand’s continued commitment to new innovations that provide a lower carbon footprint and long product life, including the forthcoming transition to the ePE membrane, recycled materials and repair and care.

Through a hero film and talent-led social series, TCO London developed the campaign to highlight that uniting sustainability and performance is a continuous journey. Each asset showcases real human stories alongside technical innovations, showing how GORE-TEX Next-gen Products are helping everyone go further together.

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