Amazon Studios
The Boys
The third season of The Boys was arguably the show’s most ambitious yet, including the fan-anticipated “Herogasm” episode and more stellar performances from the likes of Antony Starr and Jack Quaid.
To celebrate the show’s third season, Amazon approached us with a brief to create something entirely unique with the intention of securing nominations at major Awards bodies including the Emmys and SAG Awards. Little White Lies’ online editor Hannah Strong was responsible for editing the project. Her idea was to create something that replicated the show’s irreverent tone and reference its meticulously-constructed lore.
Hannah decided to approach the project from the perspective of a high-end alt paper with secret corporate backing. We pulled from our network of extremely talented and creative writers who met the challenge with enthusiasm, chosen for their flair and knowledge of The Boys. The result was a product which wouldn’t look out of place on-screen, showcasing the artistry that goes into The Boys both on and off-camera.
Hannah decided to approach the project from the perspective of a high-end alt paper with secret corporate backing. We pulled from our network of extremely talented and creative writers who met the challenge with enthusiasm, chosen for their flair and knowledge of The Boys. The result was a product which wouldn’t look out of place on-screen, showcasing the artistry that goes into The Boys both on and off-camera.
Our design team set about coming up with design ideas, eventually settling on a super-sized format magazine on matte paper. We created multiple sections dedicated to the many departments involved in the production of the show. We took inspiration from the likes of Vice magazine and The Face, designing layouts with bold, expressive typography and colour that complemented the categories. In order to make it look more ‘in world’, we created layouts that were suggestive of spreads from real life magazines, i.e celeb fashion critiques and film reviews.
Our design team set about coming up with design ideas, eventually settling on a super-sized format magazine on matte paper. We created multiple sections dedicated to the many departments involved in the production of the show. We took inspiration from the likes of Vice magazine and The Face, designing layouts with bold, expressive typography and colour that complemented the categories. In order to make it look more ‘in world’, we created layouts that were suggestive of spreads from real life magazines, i.e celeb fashion critiques and film reviews.
We packaged the magazine in a large, padded, metallic envelope along with a ‘behind the scenes’ mini booklet and a series of bumper stickers and badges which featured various logos/slogans from the show. In addition, we had a dart board and suction darts (with Homelander’s face on) which is a reference also taken from the show. We wanted it to feel bespoke and special whilst also being fun and playful.
We packaged the magazine in a large, padded, metallic envelope along with a ‘behind the scenes’ mini booklet and a series of bumper stickers and badges which featured various logos/slogans from the show. In addition, we had a dart board and suction darts (with Homelander’s face on) which is a reference also taken from the show. We wanted it to feel bespoke and special whilst also being fun and playful.
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