Every bottle of Budweiser brewed in the U.S. is now made with renewable electricity, with bottles showing a new "100% Renewable" symbol. To launch this initiative globally, TCO London worked with REVOLT to produce a commercial and documentary that would resonate with a hard to reach millennial audience globally.

On a highly technical shoot at Budweiser's Fairfield Brewery in California, Thomas Grayson, a base jumper we sourced whose family has worked at the brewery for decades, reveals the new symbol on his parachute by jumping off one of the wind turbines located at the site.