Facebook: #WeThe15
#Wethe15 is a global campaign by the International Paralympic Committee which aspires to be the biggest ever human rights movement to represent the world’s 1.2 billion persons with disabilities.
Facebook wanted to showcase how people with a disability use Facebook to access Para sport communities, and what it's like day-to-day for them.
Working with Hope&Glory PR, we activated Huck’s global network to create a four-part film series that explores how sport has created a positive change for four disabled communities around the world.
The series features communities from the United Kingdom, U.S., New Zealand and Brazil, and reflects on how Facebook enables communities to grow and come together online - and consequently the real-world impact that community then has offline.
The series features communities from the United Kingdom, U.S., New Zealand and Brazil, and reflects on how Facebook enables communities to grow and come together online - and consequently the real-world impact that community then has offline.
Episode 1: Derby Wheelblazers, UK
A wheelchair basketball community that has pushed Joe into a world he never imagined being a part of.
Episode 1: Derby Wheelblazers, UK
A wheelchair basketball community that has pushed Joe into a world he never imagined being a part of.
Episode 2: Associação Bola pra Frente Esportes Adaptados, Brazil
A community-run football team in Sao Paulo for players with disabilities. Daniel’s life has been transformed since the day he found the club.
Episode 2: Associação Bola pra Frente Esportes Adaptados, Brazil
A community-run football team in Sao Paulo for players with disabilities. Daniel’s life has been transformed since the day he found the club.
Episode 3: Te Arawa Swimming, New Zealand
The community-run swimming club open to all. For Siobhan, it’s become the place she is most at one, and has provided her with her true calling.
Episode 3: Te Arawa Swimming, New Zealand
The community-run swimming club open to all. For Siobhan, it’s become the place she is most at one, and has provided her with her true calling.
Episode 4: Surf For All, USA
A New York non-profit that allows every human to embrace surfing. Dylan’s discovery of surfing when scrolling through Facebook has taken him to a world he never envisaged before.
Episode 4: Surf For All, USA
A New York non-profit that allows every human to embrace surfing. Dylan’s discovery of surfing when scrolling through Facebook has taken him to a world he never envisaged before.
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