Ardbeg

Ardbeg Masters of Smoke

Masters Of Smoke
Film
Branded Content
Food & Drink
Design
Talent
Social

With this high-energy original content series, Arbeg wanted to champion local talent doing amazing things with smoke, and show that BBQ doesn’t need to be limited to sunny days in the garden - it can happen any time, any way, anywhere. Working with long-term Ardbeg champion DJ BBQ, the first episode sees super talented Chinese Smoke Master, Mr Xia, create a Sichuan-inspired grill sensation. At the heart of his creation: the undisputed king of smoky whisky, Ardbeg. Packed full of unconventional methods and unexpected moments, this episode is all about showing that when it comes to BBQ, nothing is off limits.

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