Ardbeg

Ardbeg: Bizarre-BQ World Tour

Bizarre-BQ World Tour
Brand Campaign
Film
Brand
Branded Content
Food & Drink

This series puts the spotlight on pitmasters and chefs from across the globe in an epic travel series for foodies, about pushing BBQ to new extremes, championing the extraordinary & finding exciting ways to partner whisky with iconic BBQ dishes.

Hosted by pro pitmaster DJ BBQ (AKA Christian Stevenson), we take the audience on a wild journey from Atlanta, Georgia to sample Veef brisket at one of the best vegan BBQ joints in America. We then travel across the states to freezing cold Buffalo, New York to try classic BBQ combined with delicious Indian flavours, and all the way back to Wales, United Kingdom to feast on gorgeous Salt Marsh Lamb cooked on a ginormous BBQ flipper. DJ BBQ conjures up three distinct Ardbeg whisky cocktails to compliment each dish, making for an entirely unforgettable smoky experience.

The Results

Buffalo

Ever heard of Tex-ish? We have! Combining Texas BBQ flavours with a south Indian twist to make some deliciously smokey beef brisket biryani. Ohh, and did we mentioned there’s cocktails too?

Buffalo

Ever heard of Tex-ish? We have! Combining Texas BBQ flavours with a south Indian twist to make some deliciously smokey beef brisket biryani. Ohh, and did we mentioned there’s cocktails too?

Atlanta

We’re in Atlanta, Georgia, with Terry Sargent, one of the worlds top vegan BBQ chefs, cooking up an alternative take on the holy grail of BBQ: “Veef” brisket. Plant-based protein seasoned all the way to heaven and back, served with an Ardbeg Ten sour. Sensational!

Atlanta

We’re in Atlanta, Georgia, with Terry Sargent, one of the worlds top vegan BBQ chefs, cooking up an alternative take on the holy grail of BBQ: “Veef” brisket. Plant-based protein seasoned all the way to heaven and back, served with an Ardbeg Ten sour. Sensational!

Wales

There's nothing better than cooking delicious, BBQ meat over British coal. We’re on salt marsh land in Wales making a traditional Welsh dish filled with loads of meat and Whisky.

Wales

There's nothing better than cooking delicious, BBQ meat over British coal. We’re on salt marsh land in Wales making a traditional Welsh dish filled with loads of meat and Whisky.

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At Ardbeg, we know our whisky isn’t for everyone – but its big, bold, and infamously smoky flavour attracts a level of passion above and beyond anything that a typical whisky brand gets to enjoy. In this series, we wanted to work with TCO and DJ BBQ to celebrate the smoke-obsessed weirdos of the world: to elevate chefs from around the globe who are doing interesting things with smoky flavours; to complement their mouth-watering meals with delicious new Ardbeg cocktails; and to share the smoky joy of Ardbeg with Ardbeg fans and new whisky drinkers alike.

Anna Tripodi
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Global Senior Brand Manager, Ardbeg
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