After successfully creating the global food culture brand Sandwich Magazine with TCO, Sir Kensington’s decided to continue to eschew traditional approaches to marketing and communications and pioneer a new approach to reporting as well.

Created in partnership with strategic impact studio, Storyroot, the new era hybrid report sees the brand story and metrics as the launchpad for original journalism to explore the challenges we face when it comes to creating a more equal, sustainable world. Documentary photography and illustrations adorn articles on the merits of conscious capitalism, a manifesto in favour of (bio)diversity, a feature spotlighting the workers who make recycling possible – and more.